The first seed of Ned was planted in 2017 on an alpine mountaineering expedition in the heart of Colorado’s Indian Peaks Wilderness. It was on that trip that Adriaan and Ret laid out the vision, values, and mission of Ned - to live better and feel better through simple means and a deep connection to the natural world.
Turns out, the natural world showed up in full force that day when Ret and Adriaan got caught in a blizzard on the way up the mountain. Lucky for all of us, they made it down the mountain safely, refueled on burritos, and set on the path to launch Ned in 2018.
Learn more about our origin story here!